HOW TO START A RESTAURANT
How to start a restaurant?
Follow some of these handy tips and you too can run a successful food establishment.
Work in a Restaurant
One of the best ways to reduce the risk of owning a failed restaurant is to have some restaurant experience before you start. You'll learn more than just how to serve food with a smile; you can learn restaurant marketing, menu development, payroll, and other significant components of the restaurant world. Working in the restaurant industry and learning the basics is an important first step to becoming an owner.
Know Your Target Market
Knowing your target market before you start planning will not only help you solidify your menu; it will help determine your location, décor and the overall atmosphere of your restaurant.
Develop a Business Plan
Like any other type of company, a restaurant will need a concise business plan. This plan should include but is not limited to: the overall concept and goal of your restaurant; specific financial information and projections; a description of your target market; your menu and pricing; equipment and employee details; an advertising and marketing plan; and a potential exit strategy.
Choose a location
With a restaurant, location is everything. You need a spot that draws crowds, is easily accessible, and has the potential for growth. Of course, you need a location that fits within your budget too.
Space layout and restaurant design
The restaurant has spacious space, airy, beautiful design, new ... will be attractive to customers. You need a proper design for the processing area, kitchen area, storage area, office area and guest area. Typically, the dining area occupies 40-60% of the restaurant area, 30% of the processing and cooking area, the rest is the store and the office.
Go to menu
The menu should be based on the customer group and your business idea (French restaurants, Italian dishes, Vietnamese dishes ...).
Do you need a dishwasher? How many cooks? What about servers? Take your time as you hire staff. Consider doing a soft opening so you can see how smoothly things run with just a few essential positions.
Invest in training your employees
To better manage your staff, make sure you have employee training materials ready. Create job descriptions, codes of conduct, and an employee handbook. Create a training guide so employees are well prepared for their respective positions. Document recipes for your cooks so every meal is made to perfection.
Marketing and promotion strategies
Establish a strong social media presence, try an ad in your local paper, participate in the local fair, or host a small non-profit get together at your restaurant to keep marketing your business.
Owning and running a restaurant is not for everyone; there is a lot of work involved. However, there are many experts that can help you be a successful restaurateur.
If you need help in your start-up, don’t hesitate to contact us.
You can also share your restaurant startup advice with us. Your advice will help a lot of people and create a sharing community for our better lives!
Hotline: 0932 608 640 (Mr. Kim Long) - 0931 496 018 (Ms. Tường Vân)